To launch Intelligentsia’s line of ready-to-drink coffees, we leaned into the awkwardness of advertising itself — creating commercials that feel like half-remembered fever dreams from childhood sleepovers. They’re strange, nostalgic, and vaguely familiar. The print ads look like they’ve been ripped from a 90s magazine your grandmother still keeps on her coffee table. The campaign walks a deliberate line between sincerity and satire —and honestly, I’m still not sure which side we landed on.